Hyper Modern Consulting

Interesting tidbits that relate to content marketing in all its beautiful varieties.

Marketing at small businesses

Marketing should be a full tme position, even at small businesses. Perhaps especially at small businesses.

A great way to get ideas for how your organization can use social media is to check out what others are doing. Here’s a comprehensive list of sites below (and one book) that will get you started. Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)
If you want to start a blog in a very small (or possibly empty) niche, you’re going to have a very different experience to someone starting a blog in a big niche, like gadgets – a very popular blog topic. It’s worth being mindful of this before you start transporting your blog from concept into reality. Like a surveyor at a building site, carefully testing for firm ground and acceptable surroundings, it’s essential that you start to think about the space your blog is going to occupy. Skelliewag.org » Posts » The Definitive Guide to Choosing a Topic for Your New Blog - Part 1
Guest Experience for a Publisher Again, let’s break down the components of the experience. * Prospecting – guest wants information/content. * Research – guest investigates possible sources. * Purchase – guest pays for products (services?) * Consumption – guest absorbs the information. * Aftermath – any contact with guest thereafter. Earn Your GED- Find Success Tomorrow
Linkbait takeaways 1. Keep the linkbait short and sweet and be sure to include an “embed this image” option for easy reprint. Include Twitter, Facebook and Stumble share buttons. 2. Keep an eye on the social media sites and what’s going hot in your industry, try to create linkbait around topics people are reading and talking about. (Both companies used Twitter in their titles which was smart!) 3. Launch your linkbait to a specific group of people before going public, tap the associations and social media communities you belong to for feedback and a jumpstart. 4. Don’t be afraid to use bright colors, bold graphics and slogans. You want to be remembered and passed around, not filed away under “cute”. “Inkbait”: A Case Study In Linkability

Are there more risks than benefits associated with swapping guest posts with competitor blogs? Could you find that regular readers call less often, having been directed away from your blog to one that actually better meets their needs? Is this more likely if your blog has a bigger following than the other blog?

Overall the risk you are talking about is the one of having your own visitors stop visiting your blog after they discover the one of a “competitor” through a guest post you accepted. Is this a real risk? In my opinion, no, and for several reasons.

Will My Readers Leave If I Accept Guest Posts?
Guest posting is one of the most effective ways to promote your blog, meet new audience and build valuable contacts. Therefore most A-list bloggers guest post and that’s why if you are a blogger, you should too. 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
Why You Should Blog about the Same Subjects
as Others in Your Niche There are perfectly good reasons for doing this: * You need a catalog of basic educational posts on your blog, because for some of your readers, you are the first blog in the niche they will encounter. If you want them to stay with you, give them beginner content and label it as such on your blog where they can get to it easily. You’ll notice on the home page of Remarkablogger, there’s a group of links labeled as for beginning bloggers (scroll down a bit). * Your readers read you because they like you: they like the way you explain things, the way you write. This is why you should be as personal as you feel you can be on your blog and inject as much personality as you can into your writing. So, even though they could get this information elsewhere, they’d rather get it from you, doing it your way, in your style. Secret hint: this is also why they will buy information products and services from you, even though others have them or the information may even be found for free. This is where trust comes in, and it’s a powerful force.
Should You Blog About the Same Topics as Everyone Else in Your Niche? - Remarkablogger