Hyper Modern Consulting
“ So, what people like Chris Guillebeau, Naomi Dunford, Brian Clark, Pam Slim, Sonia Simone and I do when we roll out info-products, membership sites or events is try our best to bridge the gap. To integrate the copy format we know sells better than anything else, while simultaneously working to prove our integrity by toning some of the more aggressive techniques and design elements down a bit and couching the sales content within the greater consistently authentic, value-driven content of our brands.
Rage Against the Sales Letter | Jonathan Fields
101+1 Small Business Marketing Questions For People Who Don’t Speak Marketing | IttyBiz
Don’t try to take it all in at once, but Naomi Dunford really does ask the right questions.
“ What high-end publishers need is a way for advertisers to create premium value for consumers that scales and can deliver a consistent, continuous ROI that justifies a premium over commodity ad networks.
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space - Publishing 2.0
The Unheralded, Beneficial Effects of Selling Online Content
Online subscriptions in action — and why they can be useful
Attract Customers Like Magic to Your Business Blog - Remarkablogger
Be where your customers will be — it’s the best way to get them to your blog or website.
Beware of Copycat Credibility | FutureNow's GrokDotCom / Marketing Optimization Blog
Some sort of certification can help credibility — but it has to be the right kind.
