Hyper Modern Consulting

Interesting tidbits that relate to content marketing in all its beautiful varieties.
So, what people like Chris Guillebeau, Naomi Dunford, Brian Clark, Pam Slim, Sonia Simone and I do when we roll out info-products, membership sites or events is try our best to bridge the gap. To integrate the copy format we know sells better than anything else, while simultaneously working to prove our integrity by toning some of the more aggressive techniques and design elements down a bit and couching the sales content within the greater consistently authentic, value-driven content of our brands. Rage Against the Sales Letter | Jonathan Fields
What high-end publishers need is a way for advertisers to create premium value for consumers that scales and can deliver a consistent, continuous ROI that justifies a premium over commodity ad networks. High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space - Publishing 2.0