April 2010
1 post
Marketing at small businesses
Marketing should be a full tme position, even at small businesses. Perhaps especially at small businesses.
March 2010
1 post
“A great way to get ideas for how your organization can use social media is to...”
– Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)
February 2010
4 posts
“If you want to start a blog in a very small (or possibly empty) niche, you’re...”
– Skelliewag.org » Posts » The Definitive Guide to Choosing a Topic for Your New Blog - Part 1
6 Approaches to Your Company Blog - ReadWriteStart →
“Guest Experience for a Publisher Again, let’s break down the components of the...”
– Earn Your GED- Find Success Tomorrow
“Linkbait takeaways 1. Keep the linkbait short and sweet and be sure to include...”
– “Inkbait”: A Case Study In Linkability
January 2010
9 posts
“Are there more risks than benefits associated with swapping guest posts with...”
– Will My Readers Leave If I Accept Guest Posts?
“Guest posting is one of the most effective ways to promote your blog, meet new...”
– 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
“Why You Should Blog about the Same Subjects
as Others in Your Niche There are...”
– Should You Blog About the Same Topics as Everyone Else in Your Niche? - Remarkablogger
The Future of Books | IdeaEconomy.Net →
The concept of an online, updatable book is extremely interesting to me, but I keep coming back to the question of infrastructure. We need a CMS capable of maintaining such a book.
“So if Blogger Bill posts just a link to a Chris Brogan article with no effort to...”
– Conversation Agent: Be a Blogger, Not a Thief: Link Where Linkage is Due
“1. Make a dedicated landing page or write a blog post for the e-book. On this...”
– “Free” E-books Should Really Be Free — Friday E-book Downloads » B2B MarCom Writer Blog
“An unsurprising study out of Hubspot this morning reveals that email subscribers...”
– Email Newsletter Subs Trump RSS - Study - The Steve Rubel Lifestream
“On a visit to Sports Illustrated today, I stumbled upon evidence that through...”
– TWOSIX.TWO » Blog Archive » Making content social: Copy, paste, share. - The shortest distance to enlightenment
“Marry these two ideas together and you will see that if you could get an...”
– Quality vs. Quantity: Approaches to Web Publishing | The Netsetter
December 2009
6 posts
“For this reason, when it comes to content marketing I say that “Purpose, not...”
– Content Marketing and the Hegelian Dialectic - Matthew T Grant
“1. ‘How To’ Topics – My suspicion is that ‘teaching’ or ‘how to’ type e-books...”
– 3 Steps to Help You Choose a Topic for an E-Book
“Basically, the ad agency set up a profile for the store manager at one of IKEA’s...”
– IKEA’s Facebook Promotion: A Brilliant Violation of Facebook’s TOS | Social Media Marketing | ideaLaunch
“Print out your post’s first draft, divide it in thirds, then chop off that first...”
– What a Bestselling Author Can Teach You About Hooking Your Readers | Copyblogger
“One of the best parts of knowing your collection intimately is a bigger return...”
– A List Apart: Articles: The Content Strategist as Digital Curator
What Does it Mean to “Buy” an E-book? « Dan Lewis →
November 2009
5 posts
11 Ways to Influence People Online and Make Them... →
“So, what people like Chris Guillebeau, Naomi Dunford, Brian Clark, Pam Slim,...”
– Rage Against the Sales Letter | Jonathan Fields
The Oscar the Grouch Guide to Building a More... →
101+1 Small Business Marketing Questions For... →
Don’t try to take it all in at once, but Naomi Dunford really does ask the right questions.
“What high-end publishers need is a way for advertisers to create premium value...”
– High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space - Publishing 2.0
October 2009
3 posts
The Unheralded, Beneficial Effects of Selling... →
Online subscriptions in action — and why they can be useful
Attract Customers Like Magic to Your Business Blog... →
Be where your customers will be — it’s the best way to get them to your blog or website.
Beware of Copycat Credibility | FutureNow's... →
Some sort of certification can help credibility — but it has to be the right kind.
September 2009
4 posts
Junta42 blog: 20 Questions to Ask before You... →
Essay: The Power of Pull - The Steve Rubel... →
9 Things You Can’t Forget When Designing a Blog |... →
10 Steps To Develop Killer Blog Articles →
August 2009
10 posts
Twitter Postings: Iterative Design (Jakob... →
There are ueser experience elements to writing a tweet, as Jakob Nielsen points out. His article goes far beyond copy writing for Twitter, into designing individual tweets.
Corporate Blog Design: Trends And Examples |... →
Corporate blogs must have personality! It’s that simple.
Tracking Clicks on Twitter: The Results →
“I’m seeing less and less links to this blog. I suspect others are seeing the...”
– Is Linkbait Dead?
Beth's Blog: How Nonprofits Can Use Social Media:... →
Why free ebooks should be part of the plot for... →
The Undeniable, Unbelievable Power of the... →
20 Hi-Tech Tools and Resources for Writers →
I see guest posts from OnlineCollege.org and similar URLS everywhere — the posts are almost always lists of resources and if I had to guess, I’d bet their more geared towards building links and improving SEO than any other purposes.
5 Tips For Getting More from Facebook | Small... →
SEOmoz | 4 Essential SEO Infographics →
The second infographic is the one that particularly caught my eye — it ranks the value of various SEO topics. Good content still ranks as one of the top tactics available to make sure that your website can be found through search engines.
July 2009
5 posts
Killer Case Study: SEO, Why You Care, And Free... →
Is your social media expert really an expert? |... →
Can Copy Create (added) Value On Its Own? |... →
Telling a story with your copy can make it resonate with your target market — and improve your chances of making a sale.
A List Apart: Articles: Content Templates to the... →
Do you provide your clients with content templates when they want to create their own content — or when they want to have an expert write content?
10 Great Rules for Inbound Marketing | Network... →
June 2009
12 posts
6 Marketing Mistakes that CEOs Make →
Strategic Blogging and Some Tactics to Nail It |... →