“ One of the best parts of knowing your collection intimately is a bigger return on investment. Creating content packages and groupings that use archived content is both a cost-effective and meaningful way to creatively use the content you already own—and bring it back into the moment. Partnerships or third-party vendors are excellent for increasing the breadth of content you provide to your users, but beware that mass quantity does not equal quality and may not support your brand or its tone of voice.
A List Apart: Articles: The Content Strategist as Digital Curator
