“ Print out your post’s first draft, divide it in thirds, then chop off that first third. You’ll cut away all that unnecessary exposition and end up with both a stronger beginning and a tighter post. Even better, starting in the middle of things leaves story questions to be filled in later, while also leaving details to the imagination of your readers. Both of which engage readers and keep them reading to find out how all the pieces fit.
What a Bestselling Author Can Teach You About Hooking Your Readers | Copyblogger
