“ Basically, the ad agency set up a profile for the store manager at one of IKEA’s new locations. They then uploaded photos into a Facebook photo album in the store manager’s profile. Next, they created a contest where you could win an item pictured by tagging an item in the picture with your name. Why was this genius? When someone tags themselves in a picture, the profile of the person whose photo album was tagged shows up in the tagger’s profile page. It also shows up in that person’s friends’ news feeds. Very quickly, thousands of Facebook users were promoting the profile page of the new IKEA’s store manager. Their friends weren’t looking at a banner for a furniture store, they were looking at individuals who were specifically talking about individual items that they were excited about. The campaign was interactive, viral and – most importantly – social.
IKEA’s Facebook Promotion: A Brilliant Violation of Facebook’s TOS | Social Media Marketing | ideaLaunch
