“ 1. ‘How To’ Topics – My suspicion is that ‘teaching’ or ‘how to’ type e-books are going to be more attractive to potential buyers than other types. I’m sure there will be exceptions but most of the e-books that I’ve seen do well either lead people through a process, explain something, solve a problem or give them skills and understanding over a particular topic. 2. Start with a Problem – when it comes to selling an e-book you’ve got a lot better chance of convincing someone to buy it if you can tell them that it’ll solve a problem that they have. In my e-books I took the problems/challenges of ‘building a better blog’ and ‘taking better portraits’ and centered everything in the e-book around them. These problems were reflected both in the writing and the marketing of the books. Once you’ve identified a problem you’re on the right track. 3. Repurposing Old Posts – I mentioned above that you might like to consider what topics you’ve written about a lot already that you might be able to base an e-book on. All I’d want to qualify this with is that you’ll probably want to add some solid extra content to these types of e-books. I’ve proved (twice) that people are willing to pay for stuff you’ve published before but in each case I worked hard on adding extra material to make it more valuable.
3 Steps to Help You Choose a Topic for an E-Book
