Hyper Modern Consulting

Interesting tidbits that relate to content marketing in all its beautiful varieties.
So if Blogger Bill posts just a link to a Chris Brogan article with no effort to add his special sauce or original thinking that would make you sit up and notice, you don’t link to that: you link to Brogan. Call it your Unblogging Resolution or something: a drive to write and link to more original content, rather than blog-style summaries of other people’s material. We don’t need “blogs” like that anymore — we have search engines which do the same thing, better. We also don’t need Twitter accounts that tweet links posted on shell blogs. And most of all, we don’t need the indignant attitude of the folks who go on the offensive when called out. If a blog is but a collection of links to original posts written by others on their blogs, why tweet and - worse - retweet (RT) a link to that blog? Conversation Agent: Be a Blogger, Not a Thief: Link Where Linkage is Due