“ Linkbait takeaways 1. Keep the linkbait short and sweet and be sure to include an “embed this image” option for easy reprint. Include Twitter, Facebook and Stumble share buttons. 2. Keep an eye on the social media sites and what’s going hot in your industry, try to create linkbait around topics people are reading and talking about. (Both companies used Twitter in their titles which was smart!) 3. Launch your linkbait to a specific group of people before going public, tap the associations and social media communities you belong to for feedback and a jumpstart. 4. Don’t be afraid to use bright colors, bold graphics and slogans. You want to be remembered and passed around, not filed away under “cute”.
“Inkbait”: A Case Study In Linkability
